Avon to stop Rape Day, the online game which promotes rape

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With the constant evolution of the digital era, is mankind losing its very humanity in the pursuit of cheap thrills?

This follows the creation of a new video game called Rape Day by an independent developer, which is set to be released in April this year.

The game is set in a zombie apocalypse, where the central character is described as a serial killer rapist. Unfortunately, you did read that correctly.

Also read: Crime Stats for Newcastle, Madadeni and oSizweni

Rape Day is a “visual novel” where players choose from a variety of sequences of still images which contain written dialogue options and prewritten story choices.

In order to advance in the online game plot, players are encouraged to ‘rape’ female characters.

In an attempt to stop the game’s release, Avon is supporting the 1000 Women Trust petition to change South African legislation. This is in order to stop the availability of video games promoting violence against women.

Also read: Are Newcastle’s children safe from rapists and paedophiles?

“We fully support the tireless work of the 1000 Women Trust in raising awareness of violence against women and respectfully challenge all South Africans, as well as other responsible companies, to support and share the petition with their respective communities”, said Katlego Modipane Senior PR and Corporate Affairs Specialist for Avon.

Following the online release of the game on March 6, the game was met with instant resistance and the creation of the petition.

Steam, a digital distribution platform developed by Valve Corporation for purchasing and playing video games, is now facing a massive challenge. Do they distribute the game or do they distance themselves from the atrocious video game?

Steam has taken the choice to rather avoid distributing the game. In a statement on their blog, Steam explains they will not play any role in the game’s release, saying:

“We respect the developers’ desire to express themselves, and the purpose of Steam is to help developers find an audience, but this developer has chosen content matter and a way of representing it that makes it very difficult for us to help them do that.”

While the game is attracting a lot of negative attention, the unnamed creator of the games, claims it took two years to develop Rape Day.

In fact, the developer even attempted to defend the game, saying its intended audience includes sociopaths.

But is this any reason to release a game dedicated to raping and degrading women? Do you feel the attempting to stop the game’s release infringes on free speech? Or do you feel it opens a gateway to violent crimes against women? Share your views with us.

Also read: Is children prostitution rife in Newcastle?

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